BLOG
Leticia Gomes Carvalho
lgcarval@usc.edu
I'm a multimedia creative, storyteller, and proud Brazilian based in Los Angeles. Currently, I'm a senior at the University of Southern California, double majoring in Media Arts + Practice and Public Relations + Advertising.
My work bridges visual communication, social media strategy, content creation, and copywriting. I’m curious and passionate about creating connections, always looking to understand not just what people like, but why they like it.
Outside of professional work, I enjoy developing personal projects that span web design, graphic design, writing, and video editing. I use creative expression to spark conversations around cultural identity, mental health, and self-care.
My main objective is to understand what makes us human and how creativity can connect us. I’m still building, learning, and deeply hopeful about using my work to be a voice of change
BLOGATHLEISURE IS THE NEW LUXURY
Athleisure Is The New Luxury
Fashion once meant structure and sacrifice. People wore clothes that looked good but didn’t always feel good. Busy routines, hybrid work, and more active lifestyles have changed that. Comfort is now essential. The line between casual and formal wear is fading. Clothes now need to move through different parts of the day without losing style or purpose.
Recent studies show how quickly this shift is growing. A 2025 report from Allied Market Research projects the global athleisure market to reach around 660 billion dollars by 2030. A McKinsey survey found that more than 70 percent of shoppers prefer brands that blend design with function. What started as a niche market has become a reflection of how people live today.
Consumers are not only chasing trends. They want clothes that feel natural to wear and that match their pace. Breathable materials, flexible cuts, and simple designs are becoming the new standard. The modern idea of luxury is less about exclusivity and more about ease. Comfort has become a form of confidence.
New collections are answering that demand with materials and shapes that fit real life. The LOEWE x On collection brings function and craftsmanship together. Each piece is designed for everyday movement, blending On's Swiss performance design with LOEWE’s signature precision. The sneakers are soft yet durable, while the lightweight outerwear shifts easily from the city to travel. Every element focuses on comfort, utility, and effortless style—made for those who live in motion.
Athleisure represents more than a clothing trend. It shows a change in how people think about fashion and self-expression. Clothes no longer separate work from rest. They adapt to both. The future of style belongs to what feels authentic, simple, and ready for whatever the day brings.